Email marketing is still one of the most effective ways to drive online traffic and sales. This practice still remains a highly popular marketing technique for lead generation.
Tracking your email marketing campaign performance and metrics is important. For every campaign we send, we track how many people opened it, how many clicked, exactly where in the email they clicked, what they did on your website, and how much revenue each campaign generated for you. We also track how many emails bounced, unsubscribe rates and click through stats so we can analyse and optimise the performance of your campaigns.