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evergreen content

What is evergreen content?

Every good business has a decent website, some form of social media strategy in place, and regular content being posted. Large corporations ensure that their content is top-notch and what happens in turn, is that content earning shares and credibility. But what else should you consider when making great content? One of the most important aspects is to ensure that most of the content you create is Evergreen. Evergreen content is information that will stay relevant, such as a recipe, or a guide, for example. Businesses and entrepreneurs can also use current trends to...

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Why Infographics are good for SEO

Why Infographics are good for SEO

According to Hubspot, 40% of people will respond better to visual information than text, while photos/images on Facebook get shared five times more than text. From an SEO perspective, when people organically share a piece of content, this can create a huge number of backlinks to your website which will increase your website’s domain authority. When this happens your website is able to rank higher in search engines which can then lead to a surge in search traffic! Check out this cool infographic below which explains ‘Why Infographics are good for SEO!’.

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