WHAT WE HAVE DONE

• CAROL launched its first-ever crowdfunding campaign on Crowdcube in February 2019. Having built a prototype and having partnered with market-leading partners, the company decided to fundraise to launch nationwide and reshape the £32bn after-sales industry. Their raising £400k in exchange for equity in the business.
• Social Media Strategy – We provided a Social Media strategy and clear KPIs.
• Social Media Management – We managed weekly posts and campaigns focusing on different goals each month. We were responsible for managing CAROL’s Facebook, Twitter, LinkedIn, YouTube and Instagram.
• We followed a strategy divided into two phases: pre-campaign and ongoing campaign.
• Social Media Management – We managed weekly posts and campaigns focusing on different goals each month. We were responsible for managing CAROL’s Facebook, Twitter, LinkedIn, YouTube and Instagram.
• Email marketing – We were responsible for setting up, running and monitoring the email campaigns. These campaigns were created to keep the investors/subscribers updated with the progress of funding and launch.
• The pre-campaign included a survey that ran and was live for nearly two months. The goal of this survey was to provide useful insights and details regarding the customers/users habits, and also help to grow the client’s mailing list, getting more email registrations.
• Crowdfunding campaigns to help the client attract investors – the client created a 400k crowdfunding project and asked us to promote.