WHAT WE HAVE DONE

• The goal of the social media strategy for this brand was to make men feel connected with the ultimate icon in sports history; the champion, legend and humanitarian Muhammad Ali. The social media strategy that was followed during this period was based on finding a memorable way to demonstrate Exclusive Scent’s brand values by telling a story.
• We created campaigns, regular social media posts, high-quality content that the storyline and shed light on the different perfume’s collections. Social media networks were used to unite Muhammad Ali fans.
• Another action on the brand’s social media that was taken was to provide educational content that potentially prompts consumers to purchase products by clicking the FB Shop and being redirected to the client’s website.
• Tailor-made contests and giveaways were created. Also, special emphasis was given on live stream (custom-made posts giving the feeling of live feed) from special events like Cosmoprof Worldwide Bologna, the world’s biggest cosmetic and beauty trade show. Muhammad Ali Legacy of A Legend Perfume participated back in March 2019.