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WHO IS THE CLIENT

Seven men’s fragrances inspired by boxing legend, Muhammad Ali. The Muhammad Ali Perfume is based on seven exclusive fragrances under two different lines “Legend” and “Legacy”.

DBI Innovations UK Ltd produces in England the Muhammad Ali Perfume. A company established in London since 2008, has entered a long-term agreement with the Muhammad Ali Enterprises LLC.

WHAT WE HAVE DONE

  • The goal of the social media strategy for this brand is to make men feel connected with the ultimate icon in sports history, champion, legend and humanitarian Muhammad Ali.The social media strategy which was followed during this period is based in finding always a memorable way to demonstrate Exclusive Scent’s brand values by telling a story.
  • We created campaigns, regular social media posts, high quality content that the storyline and shed light on the different perfume’s collections. Social media networks were used to unite Muhammad Ali fans.
  • Another action on brand’s social media that was taken is to provide educational content that potentially prompt consumers to purchase products by clicking the FB Shop and be redirected to the client’s website.
  • Tailor-made contests and giveaways were created. Also, was given special emphasis on live streaming (custom-made posts giving the feeling of live feed) from special events like for example Cosmoprof Worldwide Bologna, the world’s biggest cosmetic and beauty trade show that Muhammad Ali Legacy of A Legend Perfume participated back in March 2019.

THE RESULTS

  • The men’s perfume industry is extremely competitive. So, to establish a brand that starts from ground zero and transform it into a brand that holds today an outstanding number of dedicated followers and fans, is surely a great accomplishment.
  • A great example of how to succeed on organic social. Apart from the fact that Facebook and Instagram achieved huge growth compared to the beginning of the collaboration, there has been a considerable spike in the engagement rates as well.

TESTIMONIALS

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Mark Taylor,

SEO/WEB,

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