Legacy of A Legend


Seven men’s fragrances, inspired by the boxing legend, Muhammad Ali. The Muhammad Ali Perfume is based on seven exclusive fragrances under two different lines “Legend” and “Legacy”.

DBI Innovations UK Ltd produces in England the Muhammad Ali Perfume. A company established in London since 2008, has entered a long-term agreement with Muhammad Ali Enterprises LLC.

Legacy of A Legend


  • The goal of the social media strategy for this brand was to make men feel connected with the ultimate icon in sports history; the champion, legend and humanitarian Muhammad Ali. The social media strategy that was followed during this period was based on finding a memorable way to demonstrate Exclusive Scent’s brand values by telling a story.
  • We created campaigns, regular social media posts, high-quality content that the storyline and shed light on the different perfume’s collections. Social media networks were used to unite Muhammad Ali fans.
  • Another action on the brand’s social media that was taken was to provide educational content that potentially prompts consumers to purchase products by clicking the FB Shop and being redirected to the client’s website.
  • Tailor-made contests and giveaways were created. Also, special emphasis was given on live stream (custom-made posts giving the feeling of live feed) from special events like Cosmoprof Worldwide Bologna, the world’s biggest cosmetic and beauty trade show. Muhammad Ali Legacy of A Legend Perfume participated back in March 2019.


  • The men’s perfume industry is extremely competitive. To establish a brand that starts from ground zero and transform it into a brand that still holds an outstanding number of dedicated followers and fans is surely a great accomplishment.
  • A great example of how to succeed on organic social. Apart from the fact that Facebook and Instagram achieved huge growth compared to the beginning of the collaboration, there has been a considerable spike in the engagement rates as well.


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Mark Taylor

Mark Taylor,



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