A Forward-thinking Guide To SEO

A Forward-thinking Guide To SEO

In 2015 we saw numerous changes to Google’s algorithms resulting in changes to desktop/mobile rankings, organic website traffic and ultimately changing the way we approach and build an SEO strategy.

Many marketing experts believe that investment in content driven SEO is the key to success, however in order to leverage those investments, one will also have to invest some time and effort into learning the newest SEO rules and best practices. Our forward-thinking SEO guide aims to put you on the right track for a successful 2016.

Google continually advise that to rank our sites we should focus on creating quality content and has been offering lots of useful guidance on how to build high-quality sites. They have even created a course for it to help site owners create the best possible experience for their audience through valuable content.

So will writing an amazing article be enough to bring the desired SEO results? To put it simply… the answer is ‘No’.

Content marketing refers to the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined target audience. With the lack of time being the most challenging factor that Content Marketers face, according to the Content Marketing Institute, it has never been as important as it is today for businesses to re-think the effectiveness of their content marketing strategy.

The first step is to publish high quality and relevant content using keyword research methods. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. By creating quality content specifically for your intended audience increases site traffic, which assists in improving your site’s authority and relevance.

You may have heard the term ‘content is king’, but ‘distribution is queen’. Marketers often create fantastic and engaging content however fail to distribute their content effectively usually relying on free service platforms such as social media. Effective content distribution is deemed half the battle in attempt to drive ROI which requires a strategic approach to measure the effectiveness of your content.

If you haven’t already noticed yet, the world has fallen in love with social media and now turns to online platforms to research product and service reviews before making their final purchase. This gives us marketers a fantastic opportunity to engage audiences and encourage content sharing.

  • TOP TIP: Content re-purposing can save you time & efforts in the production of new content at marginal costs! – For more information click here.