As the internet becomes more and more ubiquitous in our lives, it is increasingly important for businesses to be visible so they can attract customers and generate sales revenue. While organic searches are still highly effective, allocating a budget for paid searches through Google advertising and the like is essential if you want your business to stand out from the crowd online.
Paid searches allow you to jump to the front of the Google results queue and rank higher than you would have done by just relying on organic search methods. However, the process is not always entirely straightforward. Pay-per-click advertising, for example, works best when the right phrases and keywords are used. It is also vital to ensure that your keyword-rich adverts are placed in the most lucrative online places, where they can be seen by your target audience and are most likely to be clicked on.
This is where paid search specialists come in. Hiring a Google Ads agency in London or elsewhere can often help you get more for your money than if you try to go it alone. They will know what works best and can tailor a campaign to suit your organisation, branding and aims. They can also monitor the results and provide professional insightful analysis to inform future advertising activity.
So, what other reasons are there to hire a UK or London Google Ads agency?
Take Away The Strain From In-House Teams
Not every organisation has its own paid search or Google Ads specialist on the payroll. Training someone up to do the job, or hiring someone in from outside, will take time and money to get right. Then, it can be a while before you start to see a return on your investment in terms of online sales and customer acquisition. Should the organisation suddenly get busy, in-house Google Ads specialists can sometimes be diverted onto other projects and so their main work gets side-lined. Using an external agency means that you can agree to a fixed fee and feel confident that your paid searches are being managed proactively and expertly by a dedicated team from day one.
Keep Pace With Google
Google moves, evolves and changes at a startlingly rapid rate. As soon as you get your head around one set of algorithms or regulations, they have announced totally different ranking methodologies or SEO guidelines. This can be difficult to keep up with. Plus, your competitors are also working hard to keep pace – and could well be working with experts of their own to ensure that they stay out in front. Can you afford to fall behind? Google is still by far the most popular search engine out there and many people would say that you must remain visible there to stay relevant.
Enjoy Expertise On Tap
Working with a reputable Google Ads agency in London and beyond gives you the reassurance that your paid-for ad campaigns are being handled by a Google Certified Partner. This is important, as it means that the agency has demonstrated competency and has trained in the Google Ads platform, so knows how to make the most of its functionality. Google Certified Partners also enjoy added benefits, such as a dedicated support line for any queries or troubleshooting, as well as access to some beta-tested new features before they are rolled out to everyone else. Expert agencies can also offer deeper, data-driven insights into your results to show you which keywords and phrases have proven more successful, for example, and which ones could benefit from a few tweaks here and there. This keeps your advertising fresh, relevant and effective.
You know your industry inside out and can use that knowledge to sniff out new angles and ideas to help you communicate with others that work within it. Google Ads agencies offer the same level of expertise within paid searches, pay-per-click advertising and more. They are exposed to new ideas and fresh trends all the time and put effort into keeping up with – and predicting – the most popular trends across the sector among the different demographics. These new perspectives help them stay relevant and ensure that they won’t waste your advertising spend by trying to align with trends that are already outdated. What’s more, most Google Ads agencies offer other, related digital marketing services that could help you extend your online reach even further.