6. SEO is more cost effective: Compared to the costs related to other forms of online marketing such as PPC, Social Media Marketing, or Email Marketing, SEO provides comparatively better ROI.
7. SEO is an integral part of marketing channel: There are more than 3.5 billion Google searches every day. That’s more than 40,000 searches per second. No matter how your prospects hear about you, they are unlikely to buy from your company without Googling it first. If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition.
8. Your competitors know the importance of SEO already: – If you’re not moving forward and improving your position, you’re losing your share to competitors. That’s a simple fact of how the process works.” Don’t let your competitors outrank you by ignoring this valuable tool for your business.
Your business must have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organisation’s branding efforts and online presence.