Google has decided to shut down its social networking site Google+ over the next 10 months.
Background of this decision
The decision follows the revelation of a previously undisclosed security flaw that exposed users’ profile data that was remedied in March 2018
“Google Plus has long been Google’s orphan child,” Lewis told CNBC by phone on Monday after Google announced that it’s shuttering the 7-year-old service in the coming months.
According to Google, Google+ currently has “low usage and engagement” and that 90 percent of Google+ user sessions last less than five seconds. Still, the company plans to keep the service alive for enterprise customers who use it to facilitate conversation among co-workers”
According to Google+ fans (Quoted on CNBC) – Google+ fans say the site’s lack of ads, the ability to write long posts, and a focus on topics to connect people — instead of existing friendships or public figures — created a platform that encouraged real, sustained dialogue with strangers.
According to Qamar Rehman, Google+ never managed to get a reputation of a social networking from day one. It’s mainly due to all the above reasons but also various marketing experts perceived it as a tool to grow within organic ranking than a pure social networking site. It also never focused on young audience who are the majority users of social networking is really the main root cause.