One thing we can all agree on is that the events of this year have sent many businesses scrambling to rethink their digital marketing strategies. Creative briefs were binned, content creation was put on hold and online communications developed a stark change in direction. We’re now beginning the slow crawl back to business as usual, as Boris steadily gives British citizens permission to leave the cosy confines of their homes.
It’s an important time to review and reflect on how to take your brand forward. During the pandemic, social media campaigns powered through. Many strategies were able to keep businesses connected with their target audience. However, it also provided an opportunity for growth and brands witnessed the true value of their investment in social media campaigns and always-on activity. The new Digital 2020 July Global Snapshot report, created by We Are Social and Hootsuite, revealed that more than half of the world’s population now uses social media. (That’s 3.96 billion people for those who prefer numerical values.)
You may also be surprised to learn that the average social media user is now a member of approximately nine different social platforms. Can’t think of more than 9 social media platforms? Let’s list a few:
In the last few weeks alone, the average amount of time spent of social media per day increased to 2 hours and 22 minutes. 88% of 16 to 64 year olds actively engaged with or contributed to social media, while 99% visited or used a social network or messaging service in the past month.
New reports indicate that more than 1.08 billion people now use Instagram each month and Twitter’s latest advertising audience suggests that almost 326 million people logged in to the platform during July. Although YouTube is reported to have 2 billion monthly users, this accounts for those who use the platform while logged in, suggesting that the true number may be greater.
It goes without saying that there will be an audience overlap when assessing social media platforms. Nevertheless, behaviours have changed significantly during lockdown and social media marketing strategies will need to adapt accordingly. With prevalent conversations taking place around climate change, sustainability and human rights, it’s important that your social media team can take a creative, yet informed approach to how they engage with online communities.
Has your perspective of social media changed during lockdown? Are you rethinking your company’s approach to digital marketing? Get in touch with our team to learn about our social media services, here. For marketing tips and tricks, you can follow us on Facebook, Twitter, LinkedIn or Instagram
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